Advertising video automatic visual effects processing for a novel mobile application

Today, advertising videos are in a heavy demand on e-commerce platform; however, for most small and micro enterprises, producing an advertising video which could attain a satisfied advertising effect easily at a low cost is a huge challenge due to the lack of the professional knowledge. With the advent of the 5G era, the programmatic advertising video production will be pushed to a new enthusiasm. In the future, the production of advertising video through mobile devices will be a development trend. This paper explores the mobile advertising video generation system, and proposes an automatic video visual effect processing method for a novel mobile application. This method combines intelligent video recognition technology and visual dynamic effect processing, aiming to assist users to generate compelling product advertising videos.