Ad-designer mode: an interactive approach of guiding non-professional users to make the mobile advertising video

The short advertising video on the mobile has shown an explosive growth trend. The function of mobile video making application on the market can not meet the huge short advertising video production needs. For non-professional users, shooting and editing advertising videos is a difficult task. Therefore, users need a smarter application with more intuitive mobile photography guidance and simpler postprocessing experiences. Our work focus on how to eliminate the "gulf of execution" between non-professional users and mobile applications which shoot, and edit the product advertising video. We combined the content of the video paradigm and the presentation of the storyboard, provided users with a new interactive approach: storyboard model. We also make a mobile application named Ad-Designer to help user creating product advertising video and show three kinds of scenario design. We collected user feedback and evaluated it to make recommendations for future work.